Words by Lola Mckimm

Hero image featuring founder and designer, Jingyi of Love by Venus

Photographer / @isabellamerletti

When the rest of us were deep in our lockdown banana bread era, 14-year-old Jingyi was teaching herself to sew. “It wasn’t some grand business plan,” she says. “I was just making clothes for myself.” Fast forward a few Depop listings and one Instagram account later, and LovebyVenus was born - a label now known for its quietly powerful silhouettes and a nostalgic softness that feels like flipping through your mum’s photo albums -  sun-washed, sentimental, and strangely familiar.

Photography, Britt Lucas 

Model, Ana Chen

Today, the brand feels like a love letter to femininity - layered, romantic, and laced with a little rebellion. Think: structured silhouettes in delicate linens, cottons that whisper rather than shout, and campaign imagery that wouldn’t look out of place in a Sofia Coppola film - hazy, romantic, and just a little melancholic. “I think about shape and form the way I would a painting,” Jingyi explains. It tracks - her background is in traditional fine art, and the drama of chiaroscuro (light vs dark, soft vs strong) threads through both her visual language and her garments.

While the rest of the industry chases quiet luxury at breakneck speed, Jingyi is offering something slower, softer - a version that’s less about labels and more about legacy.

Photography, Britt Lucas 

Model, Aida Baez

But what makes LovebyVenus more than just a pretty dress brand is the emotional undertone. Jingyi designs not just for herself, but for memory. “People often tell me my pieces remind them of clothes their mother used to dress them in,” she says. “That sense of something lost and then found again -  that’s the feeling I’m chasing.”

There’s something undeniably main character about her pieces - the kind of thing you wear when you want your outfit to feel like an internal monologue.

Photography, Britt Lucas 

Model, Aida Baez

Soon, that creative instinct is heading to New York, where Jingyi is set to study at Parsons. “I’m ready to be challenged,” she says. “To learn from people who come from completely different worlds.” But her ambitions extend far beyond the runways of Manhattan. She dreams of building LovebyVenus into a creative community — a space where storytelling, not seasonal drops, leads the way.

Photography, Britt Lucas 

Model, Aida Baez

Would you like to see more? 

Home | LovebyVenus

@lovebyvenus

Photographer: @britt.lucas

Yours truly,

P/One 

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