Lucinda Babi is a Melbourne-based label creating modern ethical clothing on a made-to-order basis. Lucinda founded the label in 2018 after completing a Fashion Honours degree and has been hand-crafting pieces from her Collingwood studio since then. While creating each collection as a personal visual expression, Lucinda is committed to sustainable and mindful design, drawing inspiration from themes such as 70s nightlife, cowboy style of the American West and childhood nostalgia.